Found a dmn good article on gizmodo from Wilson Rothman, who wrote it last year, but it's still (...or even more) true now, 2011...
"There will soon be two kinds of happy ebook-reader owners. The people who paid a fair amount for a reputable ebook reader from one of the companies they already buy books from, and the people who spend like $50 on a no-name ebook reader that supports a lot of formats, who gets every book they can think of as a pirated copy over BitTorrent. Everyone else—both the buyers of tier-two ebook readers and the makers of them—are going to be screwed...."
and
"...In fact, cheap e-ink readers will essentially be targeted at people with libraries of pirated books, for people who read the fine print of file compatibility, and ignore all the wireless connectivity and insta-bookstore stuff that consumers are currently excited about...."
Link to the article:
http://gizmodo.com/5443102/there-are...-ebook-readers