Well, with the... let's say... interesting character of the comparison page (unprofessional in many ways, a bunch of lies in others) I don't care how good the product seemed to be (and, I don't think it looks good - it looks like a crippled device looking to get into the ebook market and grab a quick buck from people who don't know any better and heard about other ebook readers.) I'd not want anything to do with this company.
If you can't bother to be honest and professional in such comparisons, and having had both a Kindle and Sony Reader I know what a load it all is, then... ffpt.
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