Quote:
Originally Posted by MarkRPenn
I think you're right - it's not. I guess I meant "developed for" more than "marketed", but of course there's no point in developing something fantastic if you're then not going to tell anyone about it!
You prompted a little experiment:
1) Google "E-book Reader", and the iRex' adword appears at the top. That's as it should be, and is our "control" - it shows that iRex do know about adwords!.
2) Google "paper replacement", and there's no mention of e-paper within a million miles. Bad iRex et al, bad.
3) Google "electronic notebook" or "electronic notepad", and again there's no mention. That's unforgivable (if I were the iRex CEO I'd be firing people right now), but confirms my belief that iRex don't have a clue what they have here.
4) Google "e-paper notepad" and you get articles/blogs talking about the iLiad, but no iRex marketing or hits on their own site. This is the worst result of all - there are people talking about the notepad use of the product, yet they don't want to know!!!!!
So the bottom line is that if all I know is that I want an alternative to paper, I won't be offered an iLiad. That's ridiculous.
Mark
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one wonders, as one is new here, if iRex employees/marketing folks with any clout read this forum.