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Old 03-26-2008, 05:46 PM   #35
MarkRPenn
Connoisseur
MarkRPenn began at the beginning.
 
Posts: 83
Karma: 29
Join Date: Oct 2007
Location: Portsmouth, UK
Device: Irex Iliad
Quote:
Originally Posted by axel77 View Post
Is the Iliad marketed at all? (I only knew of it, because I was actually looking for it, and well once have seen a news report long ago for e-ink, and was looking if devices for it are available already.)
I think you're right - it's not. I guess I meant "developed for" more than "marketed", but of course there's no point in developing something fantastic if you're then not going to tell anyone about it!

You prompted a little experiment:

1) Google "E-book Reader", and the iRex' adword appears at the top. That's as it should be, and is our "control" - it shows that iRex do know about adwords!.

2) Google "paper replacement", and there's no mention of e-paper within a million miles. Bad iRex et al, bad.

3) Google "electronic notebook" or "electronic notepad", and again there's no mention. That's unforgivable (if I were the iRex CEO I'd be firing people right now), but confirms my belief that iRex don't have a clue what they have here.

4) Google "e-paper notepad" and you get articles/blogs talking about the iLiad, but no iRex marketing or hits on their own site. This is the worst result of all - there are people talking about the notepad use of the product, yet they don't want to know!!!!!

So the bottom line is that if all I know is that I want an alternative to paper, I won't be offered an iLiad. That's ridiculous.

Mark

Last edited by MarkRPenn; 03-26-2008 at 05:49 PM.
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