I believe that Apple originally gave a 30 day grace period beyond June 30 so the drop dead date is really July 30. In the meantime Hulu has complied with the guideline, removing the " Go to Hulu.com to subscribe" link .
http://allthingsd.com/20110620/hulu-...es-whos-next/?
Again, this will somewhat suck for the booksellers and consumers but Netflix has never had a Subscribe button and they are going great. The booksellers will do great too.