Thanks for the link. From their FAQ:
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Originally Posted by wowio
Does WOWIO use any kind of digital rights management (DRM)?
Since anyone can defeat the most "sophisticated" DRM with the print screen button, we believe that technology-based DRM is essentially a fraud. Our approach takes the market incentive out of misbehaving, rewards people for doing the right thing, and tries to stay out of the way of honest users. To help keep everyone honest, however, readers must authenticate their identity and agree to a licensing agreement when they set up their account. Then, each ebook is serialized with the reader's authenticated name and a unique serial number, as well as other less visible markers. WOWIO will immediately terminate the account of anyone caught illegally distributing ebooks, and will prosecute serious offenders.
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Ok. They'll get my business.