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Originally Posted by Jessica Lares
But that's MUSIC. Music is totally different. A lot of people will not buy a single book ever, but they love their CDs/Vinyls/etc. And if you can't read, what would books that you can't read do for you.
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The point about the Beatles is that everyone who was interested probably already had their albums in every conceivable format. And music is *very* different from books in that *everyone* with a computer can convert a CD to an MP3 in a couple of minutes, with nothing more than a computer and iTunes. And this mp3 will be *just as good* (or better) than an MP3 bought from iTunes.
However, as mentioned above, the Beatles sold *two million songs* and 450,000 albums on iTunes during the first *week* they were offered for sale. Despite the fact that many people had these already, and the despite the ease of ripping a CD - even a CD checked out from the library.
So, yeah, I think that HP will also sell millions of e-books. Maybe not in the first week, but certainly in the first year. (And, actually, they will have probably sold that many by the end of the Christmas season).
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A lot of us are really excited for Pottermore, but if it ends up being just a shop with stuff we already have, what was the point? We want an encyclopedia, NOT more special editions. And it's more important that she's catering to her EXISTING fanbase and not try and gain new readers. We're the ones keeping this alive.
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Why do you assume she's not trying to get new readers? Of course she is - and new readers are being produced every day - that's a great advantage of kid's books! (Plus you can get parents and grandparents to buy the books for the kids). As for stuff you already have - see the Beatles.