Quote:
Originally Posted by zerospinboson
actually, don't write the iLiad off just yet.. in Holland a pilot program (serious) has recently started where our 2 best (if not the most-read, that's our counterpart to the Telegraph, obviously, also called de Telegraaf) newspapers offering a (more or less) €150-300 subsidy (depending on whether or not you want to factor in the subscription's cost) on the iLiad, making it cost €500, (so €350 with a 1 year mandatory subscription included) for existing customers.. with a decent advertising slogan to boot.
so before you declare it dead, pray it'll catch on 
edit: new customers pay €100 less for the epaper 'edition' than when they would buy the 2 separately. |
Great, but the minute the Kindle hits Europe, that'll kill any head start the iLiad has.
I desperately want more and more content, especially newspapers, but this is my point; the success of the iLiad depends on iRex taking advantage of it's USP - the fact that you can write on it. They CANNOT fight off Amazon simply by making a couple of newspapers available. They mustn't ignore content; they have to keep up, but they should play to their strengths. Faced with the Kindle, content delivery will never be one of iRex' USP's, and they won't succeed based on that alone.
Mark