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but why do you think that your own preferences relate to the viability of a business model that is obviously set up to cater to people with different requirements?
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Because I'm a book buyer. Given that the article begins by making the point that Independent bookstores have dwindled down to a few hundred in the US .... buying preferences of book buyers are at issue.
The problem with niche marketing is that your niche has to be large enough and willing enough to pay the rent.