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fjtorres · 07-01-2011, 08:57 PM

If Borders wanted to continue the outsourcing of their branded ebookstore to Kobo, why send all existing customers permanently to the Kobo branded site? At a time they were looking at a deal to a buyer that intends to play in the ebook business? That sounds like a door closing.

To me, the move and the timing says the New Borders will be a competitor to Kobo, not a feeder/affiliate. Probably under a new brand, ala Kindle/Nook, and not from Borders.com.
(Shrug.)
We'll find out soon enough, either way.

07-01-2011, 08:57 PM	#24
fjtorres Grand Sorcerer Posts: 11,732 Karma: 128354696 Join Date: May 2009 Location: 26 kly from Sgr A* Device: T100TA,PW2,PRS-T1,KT,FireHD 8.9,K2, PB360,BeBook One,Axim51v,TC1000	If Borders wanted to continue the outsourcing of their branded ebookstore to Kobo, why send all existing customers permanently to the Kobo branded site? At a time they were looking at a deal to a buyer that intends to play in the ebook business? That sounds like a door closing. To me, the move and the timing says the New Borders will be a competitor to Kobo, not a feeder/affiliate. Probably under a new brand, ala Kindle/Nook, and not from Borders.com. (Shrug.) We'll find out soon enough, either way. Last edited by fjtorres; 07-01-2011 at 09:02 PM.