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Yah, I absolutely agree that the stores will do more than sell books. What exactly, I don't know ... but they are committed to the bricks and mortar model is my point.
As for a white label ebook store, they do have a minority interest in Kobo and that keeps them in the right place. (Presumably they are buying those shares as part of the package.) They may want to find different revenue sharing models but I don't know whether they want to invest in something new ebookwise.
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