Over at ebooknewser they have this quote:
Quote:
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Mike Edwards, Borders Group President, stated: “We are pleased to take another important step forward as we position Borders for a vibrant future and sustainable earnings growth. Since the filing, we have made significant progress in reducing our cost structure, refocusing our merchandise offering, and building our eBook business.* We look forward to wor
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I don't think you build an ebook business of your own off somebody else's hardware *and* website. I might be wrong, but selling reader hardware and letting somebody else sell the ebooks is what Best Buy, Walmart, Staples, etc do and nobody thinks of them as having an "ebook business".
I do think that if you want to be a player in ebooks you need to bring your own brand and capture as much revenue as possible. Even if the backend is (initially) run by somebody else.
As to the stores, note the "refocusing our merchandise offering" clause.
200 Borders storefronts don't have to sell just books.t