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Really? Do you think Borders needs its own branded ebook store? Najafi has bought up a number of Book of the Month club type operations in North America and Europe. Many of us here have stated there is medium term profits to be made in bricks and mortar bookstores but they need to continually refine operations to meet evolving demands.
Frankly, I have no idea what they plan to do with a 200ish strong chain of stores but clearly they have plans other than morph them into a website ultimately.
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