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Eh. I don't see the point of getting your knickers in a knot over this; for some, B&N can do nothing right. B&N is essentially offering a free SD card with their reader, as CrunchGear noted. For someone on the fence, it might be what makes them decide it's time. If you were going to buy one anyway, why not get one now and get the SD card?
I agree that a few more of the B&N Classics titles would have made the come-on more attractive because the list does cause a big eye-roll, but it's no different from the junk that most of the ebookstores tout as free. Anyone who's been around ereading for even a short while knows how to parse "free ebook".
I'd rather not have the nuisance of erasing the SD card, but it's still something extra that really does have some value. For free.
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