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JKR has always had loads of control over HP. She has NEVER liked to get companies involved because she wants to protect her young readers. She is known to have rejected so many promotional offers. I don't think she likes the idea of stuff like iBooks/Kindle advertising with her book plastered all over it. She wants the fans to buy books and not a $100 toy (the iPad is a toy, it is marketed as a toy pretty much in the ads/the Kindle is getting to be almost a toy, but not quite). She rejected a TV series too I do believe.
I think this is pretty bad though. Not just really bad timing, but just overall a bad approach to finally getting the book out in digital format. It's actually pretty depressing, because it's like she hasn't got with the times.
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