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Admittedly, it's not a very high point. The percentage of American adults with e-book readers went from just 6% to 12%. Among those most likely to be carrying an e-reader: parents, adults living in households making $75,000 and up, people between the ages of 18-65 and Hispanic adults -- for whom I believe it's a lector de libros electrónicos.
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"People between the ages of 18-65" passes for a demographic these days? My university profs would throw a fit.