Quote:
Originally Posted by tompe
For an old book were new customers will not be so many the optimal price point is probably a higher price. What is hard to understand in that? People buying an old book will buy it because they want to read just that book and can therefore pay more. If they just wanted to read a good book it is more rational to buy a new book.
|
That might make sense if you were the only source of all books in the world, and your customer base was forever fixed. With that attitude you will never attract any new customers who currently use the library or buy from second hand books shops. The point is that they could choose to win secondhand business, but choose not to.