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Originally Posted by vxf
I am extremely skeptical of all polls and similar... you know what they say.... '90% of statistical results are made up'...
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As reported above, the sample is about 2800 people. That doesn't sound bad. I wonder if that is the number of responses or of contacts. They claim a margin of 2% - which makes sense, if those are actual responses.
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I know, that is only a possibility, I am grasping at straws. But I just can't believe 12%.
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While I share your surprise at the results -- abt 28 million US adults own ereaders (and how many own more than one?) vs abt 19 million US adults who own tablets -- it's unreasonable to dismiss these results out of hand. The research body, Pew Research Center, is a professional, highly respected independent group using accepted research methodologies. The 2800 are responses, not contacts, you can be sure.
FWIW, I have seen other studies by high profile reputable research firms (the likes of Nielsen and Ipsos) showing similar 4:3 ereader:tablet splits in recent weeks.
But I do find the overall percentage does not ring true with expectations. Nonetheless, suppose the numbers are more like 8% readers and 6% tablets? By the end of the summer or mid-autumn, they will have reached 12% and 8% anyway, right? So, I wouldn't fuss too much on the numbers as the direction and implications are likely accurate.
As in the old adage: if it's not quite true right now, wait five minutes: it will be.
