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The best advice that I can give you at this point is the catagories that you use in your catalog needs to have very descriptive catagories and needs to go down several levels.
For example at the top level you need catagories like fiction, mystery and thriller and scifi and fantasy. The mystery and thriller catagory would break out into mystery and thriller. Thriller would break out into technothriller and political thrillers, while mystery would break out into sub-catagories such as hard boiled detectives, amateur detective and police procedural. You will need to make these bottom level catagories very descriptive and many different bottom level catagories so that your customers can find the appropriate catagory for them. Personaly I have not used b&n becuase their catagories are not broad based enough and I can not find the catagory that best suits me. Too few catagories makes it impossible for your customers to find the appropriate one for them while there does not appear to be any penaty for having too many catagories. A drop down list box is probably the best way to present the different catagories.
You will also need to provide different formats such as epub, pdf and mobi (for kindlers) and also perhaps a printed format for those that are not up to date with the electronic reading trend.
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