The second way in which the article's author thought that Pottermore can revolutionize publishing is pricing. Her take:
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Interesting experiments with pricing. Since Rowling is selling the e-books directly, she can do what she wants with pricing. Her UK publisher, Bloomsbury, and her U.S. publisher, Scholastic, are getting a cut, but these books are being published under the Pottermore Publishing imprint, not by Bloomsbury or Scholastic. So look out for bundling, limited-time sales, special editions, maybe even individual chapters for sale. Pottermore.com has a lot of freedom here to test various prices and respond quickly to what works or doesn’t. Other publishers can learn from what Pottermore.com does and may start to become more creative in their own pricing, although the big six publishers, which use the agency model for pricing, aren’t able to be nearly as nimble as an indie like Pottermore Publishing can.
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What experiments do you think P-More could do with pricing? My ideas:
BUNDLING
A deal on buying seven ( or all ten) books in the Potterverse would be an obvious one. They are doing staggered release, however. That may be a mistake.
I think hard-core fans would pay good money for bundled background stuff (maps, prequels, magic systems, etc. ). Maybe video games will be offered, bundled or stand-alone.
Enhanced editions or "apps" of books could work well too. Children would delight in multimedia evocations of the various monsters-but then a lot of people prefer to be immersed in the text, and don't want multimedia enhancements.
The writer talks about sales, but Pmore really doesn't NEED sales to drive demand for their stuff, so I don't foresee lots of bargains.
Selling individual chapters? That's a no go for me. Original short stories or novellas in the Potterverse would be great .
What other things would you like to see Pmore offer?