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Okay, I didn't read through everything here, so forgive if others have made the point. I've seen rumors around for a while that Amazon was going to allow ePubs to be read on their devices (or maybe only their newest, whatever that turns out to be.) With those rumors goes the theory they would sell ePub, but mostly that rumor has no legs.
Secondly, I don't think what Rowlings is doing is going to change the face of publishing. For one, she can do things that other authors can't--and she's also doing some thing that other authors already are (creating your own site and selling from it is done all the time. Granted, no one KNOWS about individual sites, which is part of the selling problem, but plenty of authors do it.)
Now the whole working with overdrive thing, may indeed turn out to be a new and interesting combo of software/lending/selling/new DRM. BUT...I'm not sure that it would be so readily accepted that it would change the world for the rest of us.
In short, she can do some things others can't. This may mean that mega-popular authors follow in her footsteps to some extent...but a lot of authors don't want to run empires. And a lot of mega-popular authors have already sold e-rights so can't turn on a dime in any case...
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