I've always been confused with how publishers and book stores fail to take advantage of a movie release. Take the "Planet of the Apes" remake a few years back. The publisher and book stores could have timed with the release an in-store kiosk near the front door for the 1963 book.
Most folks I think would prefer the book over the movie (at least those entering a bookstore). Put it out there and ride the hype. Certainly "I Am Legend" would have done wonders.
-d
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