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Well, it may surprise you to hear that I'll never visit the Kobo web site again, after downloading the Mac Kobo reader in order to sync the device the first time.
IMHO, Amazon's store is much superior, and I do not intend to allow Kobo to lock me into their ecosystem.
What I would suggest is that you winnow out those books available from Kobo, but not from Amazon or B&N, and offer them as a separate search filter. As an example, Kobo seems to have most or all of the Robert Heinlein novels, many of which are not available from US vendors.
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