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With the very greatest respect to you, RB, it's an equally myopic view to think that, on a world-wide board such as this, everybody has been "exposed" to the "advertising hype" of the Kindle. It is ONLY available in the USA, and only Amazon's US web site mentions it. This board has members from all over the world, and for most people in other countries, the Kindle is a complete "non issue", even supposing that they've heard of it in the first place. I, for example, buy all my books and DVDs from Amazon's UK web site - go there and you'll see absolutely no mention whatsoever of the Kindle, because it's not available in the UK.
Machines which can be used world-wide, such as the Sony Reader and the CyBook Gen3, tend to be of much more interest to people outside the US.
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