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Originally Posted by JSWolf
The only thing I have a fear of is that Amazon would do some sort of different flavor of DRM. And that would cause a new set of issues.
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If Amazon decided to support DRM'd epub, they'd probably come up with their own DRM, because they don't want to pay Adobe for licensing rights.
I suspect the reason they haven't allowed Kindles to read ePub is that they want to avoid customer confusion--they can't, with the current setup, allow DRM'd mobi & PDF on the same device, and allowing non-DRM'd ePub would get them flooded with angry customers who weren't paying attention to labels, and expected their Nook purchases to transfer over.
Two years ago, the non-DRM commercial market for ePubs was tiny. It's not anymore; several growing publishers, including a *huge* slice of the romance market, are selling them. Amazon may be considering opening the Kindle to those ebooks because they're actually losing potential customers to the Nook.
If they do, they'll need to actually *explain* DRM, and so far, none of the ereader manufacturers with a bookstore have wanted to do that. They've all just said, "You can read our books on our device and on your computer; click here to download the software you need!" For the most part, most of them don't want to explain filetypes at all, much less DRM.
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If Rowling's technical team do thing correctly, you'll be able to see ePub giving a much better reading experience for the HP eBooks vs Mobipocket format.
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I continue to believe they'll offer PDFs, not ePub, until I hear otherwise from somewhere official. They'll want to control the layout a lot more than is possible with ePub on different readers.