Thread: 3 Ways Pottermore Could Change Book Publishing
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Old 06-27-2011, 12:44 PM   #76
anamardoll
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Quote:
Originally Posted by stonetools View Post
The average consumer doesn't give a damn about format or DRM. Believe that.

On the other hand, they will care if they can't read their Harry Potter on their Kindles come October 31.

Since the folks running Pottermore care about the average consumer and not at all about techie format zealots, we can be sure that the Potter books will be available in various formats on the appointed day.
Although I agree with the flow of your logic, I consider your starting place to be potentially false. I already know a few average consumers in real life who are annoyed at the forced side-loading that the Pottermore store will create.

If the Pottermore people care about the average consumer, they will also eventually offer their books through major retailers. Instead, I suspect they're more interested in retaining absolute control over the property. (I.e., Amazon support "DRM-Free" publishing, but not "DRM-Trace-via-Watermarks" publishing. Amazon also demands a cut of sales. Etc. )
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