Wow. I thought this was a joke at first and cruised the site looking for clues that it was satire.
Do the books have little illustrations in the corner that move when you flip the pages? Maybe they should. Maybe that's what will make them real Kindle Killers. And if that doesn't do it, imbed scratch-and-sniff patches on some of the pages. And if that doesn't work...hm, I'm running out of killer ideas.