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Seeing as this is the e-reader forum and not the Harry Potter fan forum, I don't see what's wrong with Rowling's milking her cashcow.
The website can go mooh for all I care as long as it has a positive synergy on Sony readers specifically. Leave her originality or lack thereof to the Harry Potter fansite and just cross your fingers and wish really really hard that this makes Sony take their e-readers a bit more seriously.
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