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I just got a PRS-350 after years with a Kindle 2 and 3 and I love the Sony for it's superior ergonomics, material quality and more intuitive interface. That said, I think Sony will continue to be marginalized in the e-book sphere unless they really revamp their marketing and fix their buggy store software. Despite being the forerunner in this technology and offering products that are arguably better than much of the competition in a lot of ways, most people won't give them a chance because they either don't know they exist or don't see an easy path to content, i.e. easy store access through WiFi or 3G. Personally I don't care about that anymore, sideloading books is a small price to pay for what is a much more enjoyable reading experience than I ever had with any of my Kindles.
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