Quote:
Originally Posted by taming
If giving coupons in the past habituates people to the extent that they will never buy from Kobo again with only 20% off, maybe they should avoid giving them at all. Margins aren't so great that Kobo will succeed if people buy from them only when they can get a cutting-into-profits big discount.
By my count, there have been 3 discounts in June. Two one time 20% off and a third for $1 off. That seems pretty good to me.
I shop for price, and I buy elsewhere when Kobo is more expensive. That being said, I can't imagine NOT buying from Kobo when pricing is the same. Is it supposed to be some sort of punishment for not having a discount all the time?
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For me personally, I'll buy at
$0.00 - anything off when I
need/must have a particular book. For all other purchases (i.e. feeding my ebook-buying addiction
) I
wait (not till
never though
) for what I consider to be a good coupon. I can't speak to the cumulative effect of this type of buying but I can only take responsibility for
my budgetary decisions
(I have a Kindle so my primary bookstore is Amazon; my only motivation to shop at Kobo is a
good coupon).