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taming · 06-25-2011, 09:22 AM

If giving coupons in the past habituates people to the extent that they will never buy from Kobo again with only 20% off, maybe they should avoid giving them at all. Margins aren't so great that Kobo will succeed if people buy from them only when they can get a cutting-into-profits big discount.

By my count, there have been 3 discounts in June. Two one time 20% off and a third for $1 off. That seems pretty good to me.

I shop for price, and I buy elsewhere when Kobo is more expensive. That being said, I can't imagine NOT buying from Kobo when pricing is the same. Is it supposed to be some sort of punishment for not having a discount all the time?

06-25-2011, 09:22 AM	#7
taming Trying for calm & polite Posts: 4,012 Karma: 9455193 Join Date: May 2010 Location: Mostly in Canada Device: kobo original, WiFI, Touch, Glo, and Aura	If giving coupons in the past habituates people to the extent that they will never buy from Kobo again with only 20% off, maybe they should avoid giving them at all. Margins aren't so great that Kobo will succeed if people buy from them only when they can get a cutting-into-profits big discount. By my count, there have been 3 discounts in June. Two one time 20% off and a third for $1 off. That seems pretty good to me. I shop for price, and I buy elsewhere when Kobo is more expensive. That being said, I can't imagine NOT buying from Kobo when pricing is the same. Is it supposed to be some sort of punishment for not having a discount all the time? Last edited by taming; 06-25-2011 at 09:26 AM.