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I still see few people using e-readers here in Italy, but I've seen a good number while I was recently staying in Madrid, Spain. It seems to me that the Spanish like reading a lot more than us italians. I've seen several using e-ink readers and a few with tablets.
Strange thing is, most e-readers I saw in Madrid were of Spanish make; Inves seems a widespread brand, along with Wolder; there's also Qoob/QB, who (I think) rebrand Kobos. The prices are a bit lower than known international brands, but not really enough to matter.
I actually wanted to buy my reader while I was there, but all models available in large stores were local (except, for some reason, for Sony, whose readers I wasn't going to buy on principle); since I wanted a model that didn't only have one country's userbase and Spanish support, I waited until I got home and bought a Cybook Opus instead.
Anyway, that the country's manufacturers seized the local market so quickly speaks volumes about the interest of its citizens in e-reading.
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