Quote:
Originally Posted by JGB
I haven't seen more people reading on e-readers. I have seen a huge change in awareness though. Now I get "Oh is that a <Kindle/E-reader>, how do you like reading on it?"
instead of "What is that?"
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Yes, agree totally with that. However, I'm now getting a "How do you like your Kindle?" Which of course leads into, there's more than Kindles out there. But average Joe still doesn't get e-ink, or the wonderful advantage of only charging it once a month.
Instead it's "Don't you need a light?" Which I've found the best answer is "How much do you read in bed? What do you do for light now?" They're having trouble sorting it from their phone... though eyes light up when I show them I can enlarge the fount and still have a lot of text on the screens.
Part of this problem seems to be the marketing. OK, e-ink is a bit tech, but they're not even selling the benefit... so color or web browsing seems to be the driving sell... which is a push away from the e-reader. For reaching folks that read some, not all the time, they need to try and sell why it's good even for the folks that just read books at a lighter pace, or newspapers. (Yes, that list is shortening.)
And I've yet to see an add targeted to "readers". (Put them on Sci-Fi and other weird cable channels where the costs are lower.) Sell the reader that's clutching all their paperbacks, why the e-reader simplifies their life...
But no... we get the girl in the bikini reading at the beach... just trying to sell the coolness factor ('cause no one is really listing to what she's saying, and it's about glare, not convenience anyway.)
-Cat-