MobileRead Forums - View Single Post - Amazon prepping color Kindle w/ video streaming.

stonetools · 06-24-2011, 12:24 PM

Interesting as the discussion of tablets vs eink readers is, Amazon has apparently moved on . Amazon wants to challenge Apple on the selling of multimedia generally, including movies, TV shows, video games, and music. For those media, you need tablets to properly display and play those media. Amazon was making no headway vs Itunes going without its dedicated media devices , so it decided to get its own hardware.
I think the lesson Amazon has drawn from the success of the Kindle and the Ipad is that if you are going to sell media content,
1.It really helps to have your dedicated hardware device that plays such media.
2. Selling such media content in turn drives sales of dedicated hardware
Techies resist that idea, but the history is clear.
Ipod + Itunes= dominance in mobile music hardware sales+ music sales
Iphone, Ipod touch, Ipad + App Store= dominance in mobile video games, video and mobile apps.
Kindle + Amazon ebook store= dominance in ebooks AND the eink reader market

Its THESE equations, and not the advantages of tablets vs eink readers for reading ebooks, that is driving Amazon's decisions.

06-24-2011, 12:24 PM	#100
stonetools Wizard Posts: 2,016 Karma: 2838487 Join Date: Oct 2010 Location: Washington, DC Device: Ipad, IPhone	Interesting as the discussion of tablets vs eink readers is, Amazon has apparently moved on . Amazon wants to challenge Apple on the selling of multimedia generally, including movies, TV shows, video games, and music. For those media, you need tablets to properly display and play those media. Amazon was making no headway vs Itunes going without its dedicated media devices , so it decided to get its own hardware. I think the lesson Amazon has drawn from the success of the Kindle and the Ipad is that if you are going to sell media content, 1.It really helps to have your dedicated hardware device that plays such media. 2. Selling such media content in turn drives sales of dedicated hardware Techies resist that idea, but the history is clear. Ipod + Itunes= dominance in mobile music hardware sales+ music sales Iphone, Ipod touch, Ipad + App Store= dominance in mobile video games, video and mobile apps. Kindle + Amazon ebook store= dominance in ebooks AND the eink reader market Its THESE equations, and not the advantages of tablets vs eink readers for reading ebooks, that is driving Amazon's decisions. Last edited by stonetools; 06-24-2011 at 12:28 PM.