Quote:
Originally Posted by zespectre
I'm assuming you mean the small excerpt printed at the start, usually a paragraph or two from the "action" part of the book.
I've always heard it called a "hook" or a "strap", similar in function to the "teaser" for a television show.
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I was advised that the hook or pitch should contain these elements:
WHO is the story about?
WHAT do they want?
WHY can’t they achieve it?
HOW do they overcome it?
The secret is to get that into no more than a couple of lines.
