Quote:
Originally Posted by stickybuns
Seriously? You would pick a car based on the stereo or navigation system? 
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The Kindle bookstore is certainly (for me, anyway, and I'm sure I'm not alone in that) a significant factor in the choice of a Kindle as a reader. Amazon aren't just selling you a reader - they're selling you the whole "book buying experience". Of course, you can choose to opt out of that, and load your own content, but for many, the fact that Amazon have such a good store is important.