Originally Posted by ilovejedd
Ah, but the Pottermore site is generic. It's an avenue to sell ebooks and audio books but that's not the only thing it offers. People who visit the site for the other content and have never heard of ebooks before may very well end up purchasing a collector's edition ereader containing all seven books.
I have never been to the Pottermore site so I was not aware they sold things other than ebooks.
As you say if someone stumbled across the HP ebooks whilst shopping for something else it might prompt them to purchase a Sony ereader if it were a themed product and they were HP fans.