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Although Rowling's publisher Bloomsbury will receive a share of revenues from the ebooks, the digital editions, which will be compatible with all devices, will only be sold from the Pottermore website, thus disintermediating other booksellers such as Amazon.
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I'd like to repeat my question. Does anyone know how they are going to provide DRM'ed ebooks (directly from their own site) that will be compatible with the Kindle? To my knowledge, this is uncharted territory (unless they plan to release DRM-free ebooks).