No MMO alas, but it's looking like this is the alternative to "the Scottish Book" so I ain't complaining. And I can hear the anguished cries of millions of post-Deathly Hallows fanficcers as their stories and theories get Jossed by new Word of God.
I'm guessing the treasure hunt/ARG/whatever is part of what determines who the 1 million beta users are.
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