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Old 06-22-2011, 09:18 PM   #136
Caublestone
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Caublestone began at the beginning.
 
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Join Date: Jun 2011
Device: matt@athina.com
Different Preferences

I think (notice I) that this is showing the many different preferences that we as consumers have in how we access our books! People that make conclusive statements such as "EBooks will kill print" are just like those who said "TV will kill reading"! Sure, eventually there will probably be a day when we stop using paper (either when all the generations are adapted to digital media or when we eat all the trees). Not that anyone is saying that specifically, but I give the example as a reference. We all have so many preferences.

We have:

1. The classic book a day reader that loves to show off their book collection
2. The "I kind of read but still love to show off my book collection"
3. The new I read an ebook a day with little concern for rationing book consumption" on my reading device
4. The new "I kind of read but only something someone convinces me to read on my reading device"
5. The "I wish I could read an ebook a day" (legally)
6. The "Reading? What be reading?"

There are many more, but the conclusion is that publishers must offer ways to attract all of these readers. Pirating costs the industry an estimated $3 Billion a year (http://www.mediabistro.com/ebooknews...ributor_b11678) . A simple Google search gets you 500 bestsellers for free (~ $5,000 value). Clearly these are people that are, for whatever reason, just not willing to put up the $50 a month to fill their reading habits. AND THATS OK. It's up to authors and publishers to meet the demands of the consumer through different pricing models.
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