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You dont need a computer to have wifi all you need is an Internet connection and a wireless router. You could also tether the device off of a cell phone.
The point is with Wifi he does not have to mess with any software outside of what is on the device. Also if you make buying from the Sony store more convenient you make more money on books.
Sony should be thinking like they do with their consoles and expect a certain attach rate with each sell of one of its E-readers.
I do agree 3g is the best but does not really seem necessary. When there is Wifi signals on just about every corner.
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