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I think Sony's biggest mistake is not having WIFI on every model.
If you have Wifi on your models when people hit the shop button they get taken right to your E-book store.
If you are counting on everyone sideloading their content they may as well just use Calibre and buy from someone else.
Another problem is while it seems easy for everyone here to use ADE or Calibre its not like that for a lot of people. My dad has no interest in computers so everytime he needs books on his reader I have to take my laptop to his house and load them on for him.
If I can find one of those $200 950s at best buy I would get it for him just for the convenience.
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