MobileRead Forums - View Single Post - PRS-950 950 not available on SONY store

prsita · 06-21-2011, 09:43 PM

In Europe the situation does not change compared to that of the United States.

In the european Sony site, from over a month and a half the PRS 650 (in any color) is missing, while the model avviable is only the PRS 350 (blue color; gray and pink colors are missing) sold for 199 euro (equivalent to over 250 dollars)

Also unavailable are many covers and accessories.

In Italy, in particular, the 650 can not be found (except for a site called Mediaword.it that a couple of weeks ago received some specimens (the model 650 in black, however, already sold out). Even the accessories are out of stock in all the sites od the independent retailers.

But what impressed me the most is reading in the U.S. site Sony.com that while the PRS 950 and PRS 650 black are listed as "out of stock", for the PRS 650 red is written "No longer available for purchase at Sony store". iT MEANS THAt WILL NO LONGER BE PRODUCED.

I do not know how to interpret this lack of models after just 9 months after their launch.

Sure, it seems strange the lack EVEN of accessories (unless the new models do not have a different form). I hope, I pray, that Sony does not leave the reader market, given that with a few changes to the software (with, for example, the implementation of alternate characters to the standard) and hardware (with the implementation of the wifi all models) to re-throw them and make them competitive, despite the price difference.

What is certain is that Sony has to choose the model of bussiness: following Amazon and B&N that are focusing on selling books through its website or betting on the sale of the PRS making them attractive from a technical point of wiew (letting them reading also the Mobi format, like did recently the Kobo touch).

There is a third option that I prefer not to consider: the withdraw from the market sector.

What is certain is that if does not come out with new models or at least make available the current one at least in his site, will lose the market share gained over the years and the distribution channels.

06-21-2011, 09:43 PM	#9
prsita Enthusiast Posts: 32 Karma: 103792 Join Date: Jun 2011 Device: PRS 650	In Europe the situation does not change compared to that of the United States. In the european Sony site, from over a month and a half the PRS 650 (in any color) is missing, while the model avviable is only the PRS 350 (blue color; gray and pink colors are missing) sold for 199 euro (equivalent to over 250 dollars) Also unavailable are many covers and accessories. In Italy, in particular, the 650 can not be found (except for a site called Mediaword.it that a couple of weeks ago received some specimens (the model 650 in black, however, already sold out). Even the accessories are out of stock in all the sites od the independent retailers. But what impressed me the most is reading in the U.S. site Sony.com that while the PRS 950 and PRS 650 black are listed as "out of stock", for the PRS 650 red is written "No longer available for purchase at Sony store". iT MEANS THAt WILL NO LONGER BE PRODUCED. I do not know how to interpret this lack of models after just 9 months after their launch. Sure, it seems strange the lack EVEN of accessories (unless the new models do not have a different form). I hope, I pray, that Sony does not leave the reader market, given that with a few changes to the software (with, for example, the implementation of alternate characters to the standard) and hardware (with the implementation of the wifi all models) to re-throw them and make them competitive, despite the price difference. What is certain is that Sony has to choose the model of bussiness: following Amazon and B&N that are focusing on selling books through its website or betting on the sale of the PRS making them attractive from a technical point of wiew (letting them reading also the Mobi format, like did recently the Kobo touch). There is a third option that I prefer not to consider: the withdraw from the market sector. What is certain is that if does not come out with new models or at least make available the current one at least in his site, will lose the market share gained over the years and the distribution channels.