Quote:
Originally Posted by AkumaTakeshi
I think the problem with e-readers is that most people don't even know that they exist. Amazon is the only one that's really showing the world what they are (I don't know about Nook because I'm not from US).
|
Advertising is a powerful thing. I remarked to my father that I suspected (to my dismay) that "Kindle" was going to become synonymous with eReader in the way that Xerox has become synonymous with copy machine. ("Can you Xerox this for me?" "No, but I can make a copy on our HP copier.")
My father responded that Amazon should have patented their device.
My reaction:
What should they have patented? Other people had ereaders before Amazon, and even the eInk technology that made the Kindle "revolutionary" was around and used before Amazon. Amazon didn't invent anything new with the Kindle. They just advertised the hell out of it.
So, yeah, I think you're exactly right.