I may be mistaken, but is it not the larger Sony that sells for $299? Up here in Quebec, the 350 averages at between $170 and $200 (approximately).
I got my Sony 350 at the Canadian version of Staples for $170 (much cheaper than Futureshop). The price jump between the Kobo and this one bugged me a bit, but I don't regret my purchase for a second. Love the thing.
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