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You can't simply defect from B&N either as their DRM cannot be read on anything but B&N. You can defect TO B&N. Of course you can strip the drm, but if you are savy enough to do that you can convert. Also you are not locked into amazon, you are locked into their format. I get lots of my books from non amazon sites.
But again, for peeps like my mom since amazon has EVERYTHING it is a win for her.
I do agree a universal format would be nice and I would like it if amazon would read epub, but I would still be locked into amazon as they would do a B&N and lock me into a DRM there as well. Of course I know how to convert so I am locked in nowhere. This is the best of all worlds cause I can just buy the device I like.
What would be really nice is if amazon at very least allowed a EPUB converter that auto converted to the kindle, but then they would lose book sales and since they are the leader there is no point.
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