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Christopher Wood · 06-18-2011, 12:29 PM

I'd really love to see a detailed study of which ereaders are out there, in what quantities. For browsers, it's easy to find a market share report that breaks down percentages of Chrome, IE (all flavors), Firefox, Safari, etc.; the reports don't all agree, but at least they're out there.

Let's say we're developing a series of titles for the ebook market (in fact, we are). We'd like to target the most widely owned devices. Is it just the Kindle and iPad? On iPad, does everybody run an Epub reader or just the Kindle app? What's the Nook market share ... 5%? ... 19%? Can we ignore the Kobo because only 0.0003% of the people out there actually have one?

Anybody got an ereader market share report? A couple of us googled around for hours and found basically nothing.

06-18-2011, 12:29 PM	#1
Christopher Wood Enthusiast Posts: 28 Karma: 10 Join Date: May 2011 Device: Kindle 3	Market share of ereaders? I'd really love to see a detailed study of which ereaders are out there, in what quantities. For browsers, it's easy to find a market share report that breaks down percentages of Chrome, IE (all flavors), Firefox, Safari, etc.; the reports don't all agree, but at least they're out there. Let's say we're developing a series of titles for the ebook market (in fact, we are). We'd like to target the most widely owned devices. Is it just the Kindle and iPad? On iPad, does everybody run an Epub reader or just the Kindle app? What's the Nook market share ... 5%? ... 19%? Can we ignore the Kobo because only 0.0003% of the people out there actually have one? Anybody got an ereader market share report? A couple of us googled around for hours and found basically nothing.