Quote:
Originally Posted by leebase
Why would I offer a product for $10 to compete with the $25 product I'm hoping to sell?
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Because the products ARE different and are priced to reach different audiences ("segments" in marketing speak).
And, the $25 hardcover is a bit misleading as many, many stores will sell that hardcover for something less than $25.
Once the paperback edition arrives, the ebook price should drop as the "premium price window" has now ended. I think it is ok to price the ebook within 10% lower of the pbook price -- again it's a different buyer -- and that price should reflect typical selling price, not pbook list.
At least, that's what seems fair to me as a consumer.
The balance will always be: if I can only read one book at a time, how important is it to pay $15 now when I can read that later and enjoy a backlist title at $5 or $8 in the meantime? Maybe I'd like to read the latest John Grisham ... but that reminds me I haven't read 20 Spenser novels yet that I've been meaning to get around to ....