Quote:
Originally Posted by HarryT
I must respectfully disagree; it DOES still work - that's why publishers still release hardbacks, and why many people still buy them.
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Price windowing only works for people that are willing to play by the vendors rules. They have to think the rules are reasonable and fair and they have to be willing to go out of their way to make it work. This is a much smaller percentage of the population when you're dealing with digital goods.
Yes, you can attempt to continue large price windowing but you have to accept that a growing number of people won't play by your rules and you'll lose sales. If you're price is irrational in the market place a lot of people won't think the rules are fair. If you make them wait for no apparent reason a lot of people won't wait.
With physical goods there were multiple opportunities to bring the same product to people's attention. With digital goods there is much more choice and you're lucky to have one opportunity to bring the product to a person's attention. You better close the deal in that window or accept that they'll probably never sell it to them.
Yes price windowing does still work but with digital goods it's a losing business model.