Quote:
Originally Posted by neilmarr
Short text on cover other than title and author byline, Byron, is known as a 'strap' or 'strap-line' ... at least it is to long-in-the-tooth old pros like me. Language changes faster than ever these days. And US and UK publishing and print terms often differ, too. For instance, I've not heard anyone outside my own circle for years use the word 'puffs' to define the short, snappy review extract one- or two-liners often used at the foot of back cover text. Maybe it's out of fashion or common to UK publishing. I've never heard it used by US colleagues since I started to work for US publishers in the seventies. Cheers. Neil
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I remember the 'strap line'. I also remember being told that the description/pitch for a short story was called a 'prittle'. Never seen the word since (even in the dictionary). When my friend began work as a secretary to the manager of a bookshop her boss dictated a letter in which he used the word 'blurb'. She thought this was slang and spent a deal of time trying to find a more correct word.
